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Sat, 13 May 2017

Break out your shades, the summer is finally round the corner.

It's the perfect time to get out there and make the most of the warmer weather on a brand new Harley®, and there’s never been a better time to trade up


Owning a Harley is about being free to get out on the open road. Now we’re giving you a lot more with any new Harley Dyna® or Softail®. Like up to £1,000 extra when you trade in.



Or you could choose up to £1,250 to spend on parts, accessories and MotorClothes®. That means you can tailor your bike so it’s perfect for you. Beef up your performance, styling or add some extra luggage space for those longer rides. 

Maybe you’d prefer to turn heads in some brand new riding gear. Who knows, if you’re feeling really generous you could splash out on a new riding outfit for your other half? Hey, it’s just a suggestion. 




Purchase a new Dyna motorcycle during May & Jun and receive :-

     *£750 trade in allowance or £1,000 PAM spend




Purchase a new Softail MY17 motorcycle during May & Jun and receive :-

     *Softail: £1,000 trade in allowance or £1,250 PAM spend




* Order between Fri 12th May and Sunday 2nd July, registered & RSWR by Sunday 30th of July

* Available on all MY17 Dyna and Softail models (inc S models) subject to availability

* PAM spend is for genuine H-D Parts, Accessories and General Merchandise (excluding labour) at the point of bike order.

* Available on new, un-registered motorcycles (excludes demo, service loan and bikes under the accessorised bike programme)


To take advantage of this offer please contact us before 2nd July.

Terms& Conditions
Customer may choose trade-in allowance or Parts & Accessories General Merchandise (PAM) voucher on the following terms when ordering a new Harley-Davidson Dyna or Softail motorcycle between Friday 12th May and Sunday 2nd July 2017 and only during this period. Motorcycle must be rered by Sunday 30th July 2017. This promotion is available in UK & Ireland authorised Harley-Davidson dealerships and is subject to stock availability.Trade-in redemption value shall be as follows: Dyna family £750 (€900 in R.O.I)) trade-in allowance; Softail family £1,000 (€1,20ade-in allowance. Trade-in allowance shall be added to the trade-in value offered by dealer and shall be specified on customer invoice of new bike purchased.PAM voucher value shall be as follows: Dyna family £1,000 (€1,200); Softail family £1,250 (€1,500). PAM voucher value includes VAT and will be shown on customer’s invoice as a discount. PAM voucher can be spent against genuine Harley-Davidson Parts, Accessories and General Merchandise (excluding labour) at time of motorcycle order. No cash substitutions for either trade-in allowance or PAM voucher.Voucher may not be used in conjunction with any other Harley-Davidson offer. Promoter: Harley-Davidson Europe Ltd., 6000 Garsington Road, Oxford OX4 2DQ.Harley, Harley-Davidson and the Bar & Shield logo are among the trademarks owned by H-D U.S.A. LLC, a related company to Promoter.


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